New Holland Tractor
Shade Canopies

New Holland Agriculture is a brand currently owned by CNH Industrial (also the parent company of Case/Farmall). It was founded in 1895 in New Holland, PA by Abe Zimmerman. It was purchased by Sperry, Ford, and FiatAgri in succession in 1947, 1986, and 1991 respectively. In each case, the New Holland brand and technology was apparently stronger, so even corporate giants Ford and FiatAgri folded their brands/tech into New Holland in each case.

Fiat is most famous as the largest Italian automaker, but there was a large Fiat corporate holding company controlled by the Agnelli family that had its fingers in many industries. In 2011, a series of corporate reorganizations culminated in CNH Industrial forming the parent company of all Fiat-companies not involved in automaking. CNH is still largely controlled by the Italian Agnelli family that founded Fiat in 1899.

New Holland currently produces a wide variety of tractors and hay tools. It's probably most famous for its hay tools, having made "a major breakthrough in hay harvesting technology with the introduction of the haybine mower-conditioner [in 1947]." It also produces combine harvesters and forage harvesters, sprayers, tillage and seeding equipment, grape & olive harvesting equipment, light construction equipment, and UTVs.

In 1975, New Holland produced the first twin-rotor combine, technology that is still used today.

The Ford branch of tractors that pre-dated the New Holland acquisition was responsible for such innovations as the three-point hitch, power hydraulics, rubber pneumatic tires, and diesel engines.

Wikipedia writes further about New Holland's grape-picker vintage, "In the 1980s, Fiat acquired Braud, a French company founded in 1870, which introduced the stationary threshers to farmers in Western France in 1895. In 1975, Braud launched his first grape harvester, model 1020. This was further improved with Braud 1014, the best-selling grape harvester in the history of the vineyard, with over 2000 units sold in less than four years."

Since they joined the Fiat family, which got them a commanding presence in the European market, they've expanded worldwide with a series of joint ventures with local companies. They have joint ventures in Turkey, China, India, Brazil, Russia, and South Africa with local companies. They have 22 plants in 19 countries. However, they're present in a full 170 countries, with their brand headquarters still in New Holland, PA.

If you are interested in buying a New Holland tractor or piece of equipment, you can find your local New Holland dealer here.  

If you are looking for a universal New Holland shade canopy for your tractor, mower, or other piece of New Holland equipment, then the team at Iron Bull would love to help you!  Get a quote for your canopy today!